Episode 71: How to Make Insane ROI Investing in Wine and Whisky | Maxwell Nee

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Who is the Guest?

 In this episode of Wine & Whisky with Maxwell Nee, we are talking about how to make insane ROI by investing in wine and whisky. We are discussing how to identify undervalued wine and whisky brands, how to research these brands, and how to put together a winning investment portfolio.

If you're passionate about wine and whisky, then this episode is right for you. We are discussing strategies that will help you earn investors a market-beating return. Tune in to learn how to make money from your passion!

Visit Him at: 

Website: https://www.smartfranchiseinvesting.com/

Linkedin: https://www.linkedin.com/maxwellnee

Facebook: https://www.facebook.com/MaxwellNeeCoach/

Instagram: https://instagram.com/maxwellprincenee

Freebies: 

Get your own private wine & whisky account manager here https://lp.oenogroup.com/aus/

Start taking action right NOW!

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• Hesitant to make the first step towards real estate investing? Axel learned the hard way- but you DON’T have to start that way. Feel free to talk to him :)

Connect with us through social! We’d love to build a community of like-minded people like YOU!

Transcript

Axel Meierhoefer: 0:02

Hello, and welcome to another great episode of the The IDEAL Investor Show. And as you know, this year, we want to bring you special guests and one of the core underlying things that I like to do is to give you opportunities to diversify your investments. Now, you know, the majority that we help you with and mentor you with is for residential real estate. But that is, in my opinion, probably about 70% or so what do you do with the rest to really diversify. And so today, we have a wonderful guest, Max when he is with us. And what he will help us understand is how you can do things as an investment that you can also personally enjoy. And what he does and helps people to do is basically invest in wine and whiskey. And the joke that you will hear us talk about during this episode, and I want you to pay attention and figure out when that actually happens is why would you always buy two bottles of everything. And in a sense, we will resolve what the myth about buying two bottles of the investment in wine or the investment in whiskey that you want to do. And we will actually learn why this would be a good investment and how it actually works. So that a tiny little slice, besides having stocks and having real estate and other things could also be well invested in wine and whiskey. And I'm hoping you're really curious to find out how that really works. All right. Welcome to another episode of The IDEAL Investor Show. And today, we're gonna do something quite different. And it's a little bit self serving, but also because Max wanted to actually have an opportunity to tell the world about what he's doing. So we're going to do this together. Max, welcome to The IDEAL Investor Show.

Maxwell Nee: 1:58

Thank you for having me. Excellent.

Axel Meierhoefer: 2:00

Yeah, absolutely. So why did I say it's a little self serving. And before we actually started recording, I mentioned it to max already. I got fascinated, because as everybody knows, we do investing in real estate or what I call value assets, which also includes gold, and stuff like that. And so because I'm always been I'm, well, before I was supposed to I was drinking wine, I looked into what other things and you know, there was this NFT craze for a while. So I thought what I'm drinking wine all the time. And I like certain kinds of beverages, maybe that is something interesting. And like I told Max, I founded an organization called whisky dot d in Germany that actually offers posts to send out wine and whiskey, but they also offer to invest in it. And when I say well, I'd be interested in it. And yeah, but you're in the wrong place. So we can send it to you. Now, for one, Max, tell us a little bit first, where you are how you got into this a little bit kind of like the origin story of how you got into what you're doing these days.

Maxwell Nee: 2:59

Yeah, perfect. So my name is Maxwell knee, I'm the managing partner of a winner. Wine and whiskey investment. And when I mean is Greek for wine, that's why it's a bit of a funny word to Latin word. And so there's two parts of my background. So I spent five years in corporate banking, where managed finance and investments and things like that. And then I went out to start my own online coaching business, which was, you know, did really great, like we grew, thanks to finding pockets of opportunity, we grew 300 percents in about five months during the first five months of the lockdown, and then I had some great income. And I started looking for places to put my income because, you know, I love investing, I've always loved the idea of, you know, having my money work for me. And you know, if you do that enough, then ideally, then you don't have to work for money sort of work for you. And you create more freedom for yourself, right? So, you know, one example is I was in Chicago, having a drink with a friend at a bar, and we sit down at the bar, it's a beautiful bar, and the button says, What do you want to drink? And I said, an old fashioned an old fashioned drink that's usually made with bourbon. But I like to have a whiskey. So I told him I wanted with whiskey. He's like great MacAllan. 12, or 18. And the difference between the 12 or the 18 is that the 18 is six years older, but exactly the same liquid, you know, everything's all the same. And so I thought, you know, I'm on holiday, why not order the it's he never had an 18 before I drank it. It was delicious. gave some to my friend. He drank about half of it. This is delicious, right? And then I asked the bartender, how much was this again? And then he said, 125 And I said, No, no, no, how much is the tab so far? You know, how much is this drink here? And then he said 125 Then my friend next to me starts laughing at me. I thought wow, I didn't know this drink was $125 Plus tip. And then I asked him as a hammock was a 12. And he said, 25. And then I thought, wow, you know, so six years of aging equals a 500% growth in the value of the asset. You know, for the end consumer, there's more to it than that. But just that idea, right. And then I thought to myself, you know why I'm from Australia, if I bought property, you know, in Sydney, I could see the Opera House, I bought property in New York, and I bought real estate, you know, if I bought a stock shares, or whatever the odds of that asset increasing 500% In six years is, you know, I've never seen that before. You know, I'm sure it happened, but I've never seen that before.

Axel Meierhoefer: 5:36

Not even on the Stock market or you gotta be extra lucky.

Maxwell Nee: 5:39

Yeah, or you're going to take a lot of risk, you know, and fortunately, wine whiskey doesn't have that type of high volatility risk just has like slow, dependable steady hand returns, because the value is in the aging, the value is in time, and you can't cheap time, you know, so the value is absolute in many ways. So that was probably one of my first eye opening moments into the industry, I've always had like this fascination of luxury alcohols and why people would pay so much. And you know, what makes them different to normal alcohol that isn't so luxury. And then I originally came onto this company as a client, I loved it love the process. And then after a while being a client when I was really happy, and you know, learn a bit more about the investment. I said, Okay, I want to do two things. I want to bring wine or whiskey investment to Australia, because I know that no one's doing it in Australia. So I have a bit of a first mover advantage there. And then also, I want to share it with the world investment fund. So that's what I'm working on now.

Axel Meierhoefer: 6:42

Okay, cool. Yeah. And you said you brought it to Australia? What are the other places around the world that the company is serving?

Maxwell Nee: 6:50

Yeah, so the company is a global company. It's been around since 2015. So it's been around for about nine years. Now, just to give you an idea of returns in 2021, are calculating the numbers for last year now, because we're still in January 2021, we did 15.87%, you know, got 100. More than 100 full time, people in the team across four continents speaking six languages, you know, because these are international assets, they transcend language and geography and they enjoyed by people all over the world. But the core business is in London, because that's where the biggest market is for both wine and whiskey.

Axel Meierhoefer: 7:25

Okay, that's very cool. And just for our audience members, and myself, because I want to learn about it too. And maybe we work together in bed, at least as a guinea pig. As I always say to my clients in the mentoring business, I'm always happy to be the guinea pig. So I can tell them about it from a personal experience, which doesn't mean anybody who listens and says, Hey, what Max is telling me is just right down my alley, I want to do it, you know, don't wait for me just go directly to max. But one of the things, it kind of when you send, you know, other markets, like real estate or stock market or stuff like that, I remember that there were times that tells you how old I am, where you could actually ask to get your actual stock certificate sent to you, which is kind of a segue to GOP, how does this work? If I, for example, were to decide to invest in whiskey? Am I going to get the bottle or bottles that I'm investing in sent to me? Or are they going to be kept somewhere in a storage unit? Or how does that work?

Maxwell Nee: 8:22

Yeah, great question. So we help people to invest in stock that's held in bond. So what in bond means is that sales and alcohol tax hasn't been added to it yet. So you get to trade and buy and exit the asset for its true value, which means that you can exit it anywhere in the world. So for example, in Australia, if you went to buy a bottle of fine wine from the supermarket, or the liquor store, there's a 49% add on of sales and alcohol tax in Australia. So that means you know, 1/3 of your investment is burns on taxes. And because alcohol is so expensive in Australia, you can't you can't really make a margin or a growth by buying it there, and then trying to sell it in Europe, because it's just the tax just sort of kills your exit opportunities. So what we do is we help clients only by stock held and bond in the largest bonded warehouse in the world, which is called London City bond. You know, there's like jewelry there, diamonds, gold, you know, whiskey, wine, all sorts of things, more than 12 million bottles there. And when it's held at that place, as well, it's held in the perfect lighting, temperature, humidity, so then allows it to be independently valued and insured. You know, so just like when you buy a piece of real estate, you want it to be insured in case of an accident happens, you know, whether nature fire or whatever, you want these assets to be insured as well because they're their physical assets, you know, accidents do happen, you know, in transport, all that sort of stuff. So you want insurance cover all the time you know, you don't want to be holding a$30,000 Buy rule your fridge at home, and people sort of taking it out putting back in like it's that's, that's very stressful.

Axel Meierhoefer: 10:08

Now on the volume, you know, you mentioned their head in bond, does an investor get some sort of a number of orders that they actually own? Or are they just in essence owning a fraction of a larger lot?

Maxwell Nee: 10:22

Yeah, so there's, that's a really good question. So there's a company, there's a few companies have come out that created like, fractional, like crowdfunding for a 50,000, Euro, one portfolio for $1,000 Wine portfolio. So you can do that as well. Most of them start from about, you know, $250 euros, up to like $10,000. So you can invest as much as you like, really, but the clients that we work with, probably a bit like yourself, Axel, like they've got a passion for this type of asset, they find interesting. They find it enjoyable to own their own things. So we have, we are one of the only firms that have like our own app, where you can log in and check the value of the assets and show your friends, the bottles that you have, and things like that, whether it's wine or whiskey. So you can Yeah, own it privately.

Axel Meierhoefer: 11:11

I basically can say, Okay, you mentioned what was it MacLellan? Or what was the volume that? Yeah. So I would potentially be able to buy, like, let's say, the six year old, and then I have it on the app, and I would see, you know, when it's eight or 10 years old, and how much more it would be worth if so it right?

Maxwell Nee: 11:31

Yeah, yeah, exactly. You know, and people people love having their own personal portfolios, because same question of, if I change my mind, can I just drink it? And, of course, the answer is yes.

Axel Meierhoefer: 11:45

Yeah, actually, when I first looked into it, as I mentioned, that little story that they only do Austria and Germany, but when I looked into it, one of the things that I thought made so much sense was that they said on the website, and I don't know if you guys do that, too. They said, when you're ready to invest, always buy two bottles of the same kind. And in very small print and a nice it said, you never know what you want to drink. Exactly. Exactly. You drink one and you say one, so you can afford to drink one.

Maxwell Nee: 12:16

Yeah, so you want to at least double your money, right? As long as you at least double your money, then drink.

Axel Meierhoefer: 12:25

Okay, all right. So now, one of the things when I first looked into it, and I'm by no means want to claim that, you know, I went anywhere deep into it. But one of the things that at least occurred to me and now having you as an expert, on be able to address this was for one, there are these very established laborers and producers, especially when it comes to whiskey, where you can typically assume that if you have enough patients, you can make good profit, not necessarily exactly how much it will be. But you will make profit because it's an established brand, and then establish distillery and all that kind of stuff. And then in addition to that, there are you know, special, I don't know if they're the right term is vintages, but special editions or something like that coming out? So are you saying okay, well, if you want to have a certain reasonable expectation of gain over time, start with ease, and then you can add some more? Or how do people actually get some advice from you guys, from experts who have experience in this, if you're new, I mean, just because I like wine, and maybe whiskey every once in a while, I would by no means have any idea? Which ones are the more traditional ones and to you know, reasonably invest in them, which ones might be, quote, unquote, and I know, you might not like to hear this, but a good bet, so to speak, that there could become a good thing in the long run, because they only made I don't know, 5000 bottles and never will have that they're using again.

Maxwell Nee: 14:03

Yeah, yeah, great question. So I'm a big fan of just because I own scissors, I don't try to cut my own hair, you know, get a professional to do that. So in terms of, you know, wine whiskey investment analysis, we have people in the team who, on average, between four or five of them have 80 years experience of industry experience, you know, watching these consumption trends, because you got to remember, what we're basically waiting for is for is scarcity. You know, so if you have 10 year old MacAllan or 10 year old bottle of wine, everyone's drinking it now. You want to wait until 11 year or 12 to then sell it back into the market at a premium because there's no more left. You know what I mean? So you're holding like the last highly desired bottle of wine whiskey or whatever for that particular year or vintage. So that's the position that you want to be so how do you reverse engineer that person? Question. Yeah, you talk to people like our expert, one team. So our director of wine, essentially director of investment is a gentleman called Justin knock. So he's a master of wine, we have three of them and accompany plus another one, which is a candidate. So, fun facts, there's actually more astronauts in the world than there are masters of wines, a very, very hard accolade to get your hands on. And for example, Justin has been judging the decanter world wine awards since 2005, you know, and is a guest judge often in like South Africa and Australia. And in places like that, you know, our team is at the forefront of information of you know, what's new, what's trending, what people are drinking, people like, what they don't like, what's getting PR and that sort of thing. So that we can, you know, feed that information arbitrage directly to our clients, and then allow them to get in front of the wave.

Axel Meierhoefer: 15:55

Yeah, that's actually cool. I mean, one of the questions because I've talked about it, oftentimes, in almost every investment class, you see cycles, right? So like, one thing I've been wondering, because I've lived in California for quite a while. And I remember when the big craze was everybody wanted to have my law. And then the why later, everybody wanted to have you know, Anwar, and then everybody wanted to have Rosie. So I've always been wondering, what are those things that were in favor, like psychos in other investments ever come back? Not so much only because of scarcity, but isn't really that more the hype of a certain variety, rather than really the taste of people changing that much? You know, so we have no opinion on that.

Maxwell Nee: 16:40

Yeah, you know, so one thing, what impacts the value of these assets is basically, more people drinking them than there is supply. That's it, you know, so and that's pretty easy to see happen in the market, because you have to think it takes 10 years for this bottle to be ready. And it takes 10 seconds to open it and drink it, and 10 seconds to open a drink another one and another one. So when you start to see bottles being open and drunk at Mass, whether it's wine or whiskey, if you could just get in there early enough, and you have the insight or you have a team that can advise you, okay, these bottles about to be drunk and open these bottles about to be popular because of the time of the year or whatever, then that's really, really valuable information, you know. And, for example, if there's a bottle of wine, where it's drinking its peak drinking age 10 years, what you usually find is that 70 to 80% of the uplift happens in the last two to three years. There's a hockey stick right at the very end, because that's when everyone's opening it to drink it. So it gets really scarce. And all the restaurants one of the hotels wanted, you know, restaurants and hotels don't want to hold bottles of wine for seven years until they can sell it.

Axel Meierhoefer: 17:46

That totally makes sense. When we're talking about a particular vintage, basically, you know, a special edition that was only made in that one year, I can see that scarcity over time aspect working very well. My question was a little more I literally know that in certain parts of California where I live wineries ripped out certain kinds of grapes and replanted different ones, because they had seen enormous growth in a certain variety. And they wanted to participate. And they basically came in kind of like at the middle of the distribution, if you want to, you know, like the normal bell curve, distribution with their stuff. I've always been wondering to what extent people actually discover that they like something for really, truly liking it. And then they tell their friends and it's kind of more from a bottom up generic kind of thing isn't a matter of you know, certain things being hide certain things, you know, like I remember to us, what is it called two Buck Chuck suddenly won awards and wine tastings, blind tastings. And they said, Well, it's a two or$3 wine that you can get at Trader Joe's in the US, right? And there's no reason not to buy that versus something that costs 10 or $15. until people started tasting like a real Pinot to back check the Beano and never something about what I experienced myself and what I'm supposed to be taught I the most egregious thing I have to say as a German is when people taught me, you mentioned Chicago, that there is a new craze in Chicago where you put yoga Meister in coke. And how disgusting is that? I know the company in March like they were going crazy making stuff for the US market.

Maxwell Nee: 19:42

Yeah, no, no, I understand your question now. Okay, so great question. Right because whiskey came from Scotland, right? Scotch whiskey, and Scotch whisky has, you know, 1000 years of branding, you know, like very, very strong brand, everyone. When everyone sees an expensive Scotch in a whiskey In a movie or wherever they assume that is Scottish, you know that that's really powerful branding, just like when everyone sees a expensive bottle of wine, they might assume that it's French, you know, it's 1000 years of branding. Right now, a lot of people would say that Irish whiskey is a better investment than Scotch whiskey. And the question is why? The answer to that? Is that Irish whiskey Have you ever tasted it? If anyone's listening to this, go have a taste of it, not Jamison's outside of Jameson like something a bit more, a bit more unique. Yeah, a bit more exclusive, you know, less less sort of mainstream. If you were to try, you would realize that it tastes quite sweet, approachable, smoother on the tongue, and it doesn't say age 2025 years, you're not paying the 2025 year price for that smooth, sweet taste. It just is. And so Irish whiskies done really well recently, because the majority of the population sweet, smooth approachable suits their taste palates, right. So that comes out to is your drink going to be consumed by a majority of the population? If it is, then you know, you have a real winner. So it's taste palates, as well as spending spending capacity. You know, I, I heard somewhere once that 97% of the wine bought in America, it's less than to Nogales. 97%, because, you know, there's taste palate in there, as to why. And there's also the fact that people, you know, they want to drink more, so they want to spend less, you know, they want to drink more bottles.

Axel Meierhoefer: 21:36

You'r a little too polite I believe, Max, because there's also something to be said about the lack of wine culture. If you look at that tradition, I mean, you guys chose Greek name, right? Because the Greeks and the Romans, and even I think the Egyptians already made wine, the Indians or the Native Americans, as they now called, they didn't, right. And I'm not saying that is a flaw or anything like that. But I've gone to the United States, where before we moved there for almost all my life, and nobody drank wine when I first got there, like in the 70s, and 80s. And it grew, basically, because it was more like an in thing, you know, like, to be different. You want it to be special. Now, it has evolved. And I'm not saying that aren't good wines and stuff like that. But really, it's just been mentioned France, but I think it doesn't even have to be you can almost take most of the places in Western Europe that have for hundreds, if not 1000s of years had wine as just a beverage as part of meals and if you're this, especially the church has wine and stuff like that, right. So I think there's a little bit of

Maxwell Nee: 22:49

These are specific wine. So yeah, yeah.

Axel Meierhoefer: 22:53

But there's a little bit of a cultural component in as well, I believe. So coming to the end of the conversation, I'm sure some people say Okay, since you guys are talking about this as an investment. Tell us a little bit, you know, if I were interested, where does it start? What makes sense? What kind of money are we actually talking about? Can you give a little bit of an idea about that?

Maxwell Nee: 23:15

Yeah, great question. So I'll share a bit about the strategy just so because when people get a bit lost in translation, they think that we're just buying bottles and hoping that the price goes up, that's absolutely not the case, you know, there's a lot more to the strategy, the strategy is more or less, you know, let's say a bottle is worth $100 today, but it's seven years old. So what we want to do, and what we do for our clients is we then go back and find that producer, as long as it's a good bottle, we know that people are drinking it, we find that producer go in there and negotiate the best price at that bottle more or less at year zero, right. And if we can get in at Year Zero, or year, one, two, and three, and it's being on a shelf on the shelf at year seven, we you know what, not all the time, I can't promise performance. But most of the time, we pretty much get in there, like 60% below what it will be when it actually hits the shelves, so we're not buying expensive and hoping that it goes up, we're working backwards from the end price and then buying in cheap, early, so that you can ride the appreciation wave. And what we offer is what we call manage portfolios. So fully managed portfolio is for example, tied RCU x so you know, what's your goals? You know, my goal? And often we hear people who say, Oh, you know, my goal is to buy a house in five years, I've got $25,000 my deposit right now, you know, I'd love to have 4050 In five years, we say great. So then we create for them a portfolio that they can have an aim to exit in about five years. And you know, on average, as long as we're achieving, you know the results that we have been achieving, which you know, could be anywhere between 15 or 15 plus percent or maybe a little bit less, but around that sort of mid teen number, then yeah, it's a good chance that their portfolio will turn from 25 into 40 in like a high yielding term deposit account, and then they can take it out and go buy their house or go buy their car or whatever.

Axel Meierhoefer: 25:17

Okay, and is there a minimum that people have to meet to start?

Maxwell Nee: 25:22

Yeah, so the minimum is $5,000. So we make it really, really easy for people to get started. Usually people put in money, three, four times a year, you know, because they get their bonus and things like that. They want to put more money in. So we make it really easy people to start. Yeah.

Axel Meierhoefer: 25:37

Okay, cool. Yeah, I think that is a great kind of overview and introduction to what you do, how you do it, how much it costs, and what kind of things and obviously, we can dive into the details of strategy and stuff like that. And that's basically what people will have to do when they get in touch with you. But before we come to an end, and tell them how they can get in touch with you, I always ask the same two questions to every guest. So the first one is, if you could meet anybody, past or present, who would it be? And why?

Maxwell Nee: 26:08

Oh, great question. If I can meet anybody past or present, there's so many, I probably would want to meet some type of athlete who? I'm not sure what's yours, just to help me out a little bit.

Axel Meierhoefer: 26:21

Well, right now, I would probably say Elon Musk, mela Musk definitely up there. It's not because of what he does. And stuff. I think there's enough information out there. I always love to make my own up my own mind about how is the person really, when when the cameras are off when when there's nobody in so when you're just sitting, maybe have a glass of wine, since we now know that he likes red wine? And just sit down and say okay, so you know, what drives you? What, what are the things? Are you annoyed about all this attention that kind of, so I would have a few questions like that, mainly to kind of take out a little bit, who are you really as a person, because my perception other than most of the video media is that the guy is so direct. And I like this because I'm German, in his intention to just help humanity. But it is something that is for one very unique, especially at that level. And number two, the media can handle something like that just straight out, goodness is not desirable for the media, it has to be catastrophic. And, and in that they can criticize and put you down. And that's the whole machinery, in my opinion is worked around and built around that. So if you have somebody who says, okay, we can burn this stuff, so we need electricity, we want to go to Mars to have an alternative, if we blow up this place here and stuff. When I'm fully aware that it's most of all of these things never going to be all done by the time the clock is. Right. But that's why I'm saying you know, like, I can make my own opinion, but having a chance to get to know the person. Yeah. And of what we know about it and see, okay, is the person the way I think he is or not? That will be fascinating, right? So, yeah, okay. Question. Max is, if you had a time machine, where would you go and why?

Maxwell Nee: 28:18

Okay, if I had a time machine, I would go to when they created, I don't know what year it was, but the year that they created school, you know, the industrial revolution to create school, just to understand how disconnected the reasons why they created it, then compared to how effective it is now, because I don't believe that school is is very effective for the majority of people.

Axel Meierhoefer: 28:46

An what kind of school are you talking about?

Maxwell Nee: 28:48

Like, like, the school that everyone has to go to, you know, like high school, primary school, like I go back to work, because at some point, people were sitting somewhere deciding how to structure this thing. And I want to understand the decision making process that they went through to create something that works for them, but I don't believe works now.

Axel Meierhoefer: 29:09

Yeah. Okay. That's interesting. I can give you a hint, if you're truly interested, when you go and research the scientific method. Yeah. That's basically how it started. And then the over time, the ambition was to make it available to more and more people. I'm with you, when you asked the question, why did it ever really work? And does it work now? I would surmise it doesn't work now, and it probably never really did for the masses, because we didn't have Gutenberg and nobody could print 1000s of books. Now if you wanted to come up with your own ideas, you also needed to be able to write and read write. So first it came to okay, you can just listen and draw conclusions then you learn how to read and write. Now you can take notes And then ultimately, the next level was okay. This is basically university level where you reach a certain level, and then you either highly born into like, you know, monarchy or stuff like that, or aristocratic and therefore had access to it, or your family had some money from somewhere that allowed you to participate in those lectures. And like I said, the intention was to get it further and further down into the masses. But the problem with it is that was so that you could apply the highest forms of mathematics, right? Like what the Greeks came up with, like, hours total and stuff like that. That guy was basically a lecturerand he lecture but he had found about what people like Newton or stuff, but the average person doesn't typically have that need and the method, that's my critique about it, the method has not changed. And it has Yeah, it has deteriorated now that to say, Did you learn something is basically proof that you are able to regurgitate stuff, right? So? Yeah, I would say in the in the United States, where I've done a lot of training myself, why do we do so much training in industry, I believe, is because in high school, and even in bachelors level College, people learn the material to pass the test, and then try to forget it as fast as possible to make room in their brain to learn the next thing to pass test. Right. But the reason they have to do that is because the breadth of stuff to learn is way too by the original idea was if you want to be a mathematician, you listen to the one guy who had the book about maths. Everything else was irrelevant, right? But nowadays, we learn 100 different topics for maybe two weeks, and then forget about it.

Maxwell Nee: 31:51

Yeah, yeah, exactly. And you know, that that's what I really disagree with. It's, it's the application, you know, like, I don't mind learning something, if there's an application that that's going to be useful, then it's motivating. But..

Axel Meierhoefer: 32:06

Basically, I think the fallacy is, if you look at the university system, if you are pretty clear what you want to study, you get a pretty clearly defined list of the things that you have to attend classes for to ultimately end up with your degree. But by the time you get to that, you have already gone through 12 or 13 years where you were pumped full of stuff just to pass the test without any choice.

Maxwell Nee: 32:28

Yeah. And without, without any, like real purpose or like, direction.

Axel Meierhoefer: 32:34

What if it were like if it were to say, Okay, let's in the early stages, make sure that everybody learns how to read and write, and then give them plenty of opportunities to find out what they're passionate about. And then when they know what they're passionate about, then let's get really good in that. But the only choice you get to do that is when you find out that working for somebody else is not really the right thing, and you want to do something you've always been passionate about, and hopefully I have enough money to try. But that's not at 15 and 19. And 21. That's typically more like 35,45, 55, something like that.

Maxwell Nee: 33:09

Yeah, yeah, exactly. Anyway,

Axel Meierhoefer: 33:11

I think we are very aligned on that. But I have my doubts if you and I will change the system, even though. Yeah, Max, I really appreciate that you came on the show, like I said earlier, please tell people that listen to us. How can they get started? How can they learn more about the strategy and how they can maybe find out if this kind of an alternative way of investing is something for them?

Maxwell Nee: 33:35

Yeah, cool. Perfect. So you know, my name is Maxwell knee, very active on LinkedIn, you can find me there, I can share my email, as well as the link as well, to some more information in the show notes. And you can google us, the company is called OENO's , O E. N O you'll find this pretty easily one investment and Western investment.

Axel Meierhoefer: 34:02

Okay, very good. And I hope we can do it again. And maybe at some point I become one of your investors and then I can be the guinea pig, like I said at the start. So Max, thanks for. Thanks for coming on. And I hope it was an interesting show for everybody. So if you liked it, give us a like, if you haven't subscribed yet, please subscribe. And other than that, we'll see you in the next show. Perfect. Thank you. Thanks for listening. And I hope you enjoyed today's episode of The IDEAL Investor Show more info in the links we mentioned during the show in the show notes or you can go to our website at Idea wealth grow a.com and sign up for the Apple podcast link. And if you'd like to talk to me sign up for a strategy call. Hopefully you want to share what you learned with your network and bring more people in we are really eager to hear your comments and until next time, be well stay safe and ciao.