Episode 65: How to build a successful business debt free with Jaden Sterling

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Who is the Guest?

A leader in the New Thought field of the Law of Attraction and Manifesting, Jaden Sterling speaks internationally on topics including “How to Activate your Mind, Body and Spirit for Success,” “Discovering Your Destiny,” and “How to Turn Your Passion into Profit.”

Jaden teaches by drawing from his personal experiences that led him to the top 1% of income earners in the United States at age twenty-six, and to develop a multi-million dollar real estate portfolio in his thirties. 

The author of the best-selling book, The Alchemy of True Success and Manifesting Wealth & Wisdom Daily Oracle Cards, Jaden is committed to sharing with his growing audience how to access that special place inside themselves, so that they too can experience true success and live a life of freedom.

He lives in beautiful Invermere, British Columbia, with his wife, Stacey and two step-up-kids Dylan and Dana, and their pet turtles Cruiser and Digger.

Visit Him at: 

https://sterlingstockpicker.com

Freebie(found on his website):

3 Common Myths... All Stock Investors Face That Keeps Them Struggling With Below 

Average Returns: http://special-report.stocks4freedom.com

Start taking action right NOW!

• Goal-setting the right way! 
• Hesitant to make the first step toward real estate investing? Axel learned the hard way- but you DON’T have to start that way. Feel free to talk to him :)

Connect with us through social! We’d love to build a community of like-minded people like YOU!

Transcript

Axel Meierhoefer: 0:01

Hey guys today in the episode with Jaden Sterling, we are actually going to discuss how can investing in stocks, especially when they are particularly volatile, as most of you probably have heard in the media has happened in 2022. How can investing in stocks bit bridge to investing in real estate, which is our main area and Jane is an expert in stock investing. So he will tell us a little bit how that bridge can be built. So stay tuned and find out how we can make connections between stock investing in real estate investing. Hello, and welcome to another episode of the The IDEAL Investor Show. And we have special guests a little bit out of our league and out of our main area today. But that's what makes podcasting so interested. I want to welcome Jaden Sterling to The IDEAL Investor Show.

Jaden Sterling: 1:06

Thank you, Axel. Nice to be here.

Axel Meierhoefer: 1:08

Yeah, thank you for making time and being with us. And I know that you're an expert in the stock markets and trading and using towards to do this, but can you give us a little bit of an introduction of how did you get into this? And how did you get to where you are today?

Jaden Sterling: 1:23

Yeah, oddly enough, it happened I at age 14, I had an epiphany, it's like time stood still. And I knew three things very clearly, I knew that I'd be speaking on stages around the world, I knew I'd be speaking about money, helping people to be empowered by it rather than enslaved by it. And thirdly, I knew that I would be teaching from personal experience, not from a book I read, or course that I took. You can imagine, I mean, that set the stage for my entire life. That's why I went to school at American universities study finance. It's why I worked on Wall Street for Citigroup and Merrill Lynch to learn as much as I could. And it's also why I got out of the business at 31, because I learned a lot of interesting things, which I'll share with your listeners and viewers shortly about the business. And I knew I needed to get out in order to grow my wealth.

Axel Meierhoefer: 2:17

Okay, yeah, that's very good. And so with that, basically, it's a perfect segue to talk a little bit, what are actually the services or the head that you're providing to customers, what is it and maybe talk a little bit on how that works?

Unknown: 2:31

Sure, we teach people how to tune in to their inner guidance system in order to analyze and purchase stocks, rather than the old way, which is reading charts in analytics and staying so much in the head, we teach people how to drop down into the physical body and navigate in the investment world. So we take a whole different approach axle than most people, when it comes to investments. And we created software that's intuitive, as well to help people along that journey, which I can talk about more later.

Axel Meierhoefer: 3:02

Yeah, that's cool. So no people not cheese, red candles, and blue candles and what to on average nights. And I don't know much about it, but a few of those. So it's different than bloom back trading desk, or any of that stuff.

Unknown: 3:19

It is it is those, so me of those things are important. And that's what the software does for our subscribers, it helps them with the heavy lifting, but really, for the most part to make money in anything, whether it's real estate, or stocks, is to follow your inner guidance system.

Axel Meierhoefer: 3:34

Okay. And you mentioned that term twice. Now, what I'm using a lot in our practice. And you know, for the audience who didn't see this, but before we started recording, it showed me an awesome Prints, where he used the word ideal in connection with a bowl from the oil market. So that's really cool. And one thing that I'm oftentimes almost to the extent of preaching, talk about is mindset. So would you say inner guidance, on mindset, similar, or can you describe a little bit what's different?

Jaden Sterling: 4:04

Yeah, great, great point. Mindset is the freeway that we drive down and depending on what someone's mindset is, will determine what that freeway is, is it paved with gold? Or does it have obstacles along the way? So the inner guidance system is the vehicle that helps you drive down that road called mindset. And if your inner guidance system is finely tuned to show you investments that are profitable investments that will make you money, investments that are aligned with who you are, you know what your values are, then it's easy to navigate the highway through the mindset as well as the inner guidance system. Does that make sense?

Axel Meierhoefer: 4:47

Yeah, that totally makes sense. So for me, if I translate it or try to translate it in my own words, I believe I hear a little bit a level of conviction that you need to have or should discover for yourself have to determine which things in which places you want to invest. Is that kind of in the same direction?

Jaden Sterling: 5:06

Yes. And do you have to unlearn what you've been taught, which is settle for average returns, that's what mutual funds are set up to do is to give an investor an average return. We know by the very nature of a fun with hundreds of different stocks in it. It's not set up for success. So what we help people do is eradicate that belief system to overcome any type of fear or self doubt, so that they can have that confidence and conviction in order to follow their inner guidance system.

Axel Meierhoefer: 5:40

Yeah, I hear you, I totally, totally agree. I would say the same thing, by the way, about 401, k's and several of these other texts, supposedly advantageous things where people try to tell us they can predict the future and say, Okay, we have 30 trillion in debt, and currently up whatever, like 15%, or sometimes 21%, capital gains, and I can predict in 2030 or 40 years, when you retire, it's going to be less. So if anybody believes that you will be my guest. But coming back to what you mentioned, I would like to ask you pretending a little bit, you know, as a maybe a client of yours, how much is it really, as you mentioned, trying to help people to maybe not forget, but suppress or let go of what they have learned, really, in the context of what certain tools that exist out there and tools, I mean, like different ways to invest really do, or is it more than myth that they're told about and to be specific, I believe a lot of people do mutual fund investing and 401 K investing, because somebody convinced them that that is basically a way to supposedly make money and supposedly make some profits without really having to take care in any way. You just give it to somebody or you let your employer deducted from your income. And you can trust us, I here kinda like the fidelity or the Charles Schwab guy, you can trust us that we keep it safe. And that it will generate, as you said, Jane, this kind of average return. And then they always say the last sentence, but we can show you how well we've been doing for the last 15 years. But remember that historic returns are no indication of the future. Which is actually for me, it's a funny thing, and I should not take your time and expressing how your software works. But I've always, when I first looked into this, I said, How is it that they're about five or 6000 companies, depending on how wide you're looking, but there's 20,000 mutual funds. So somebody came to me, and they said, mutual funds, like houses, which he said, because he knows that I'm in real estate, he said, you know that most people don't live in their house for much more than four or five years nutrious. And when they don't perform that they just shut him down and move their money to the next one.

Jaden Sterling: 8:14

You know, actually, the thing that really struck me is Morningstar, which is the rating agency for mutual funds, did a survey back in the 90s. And asked portfolio managers a How many of you actually invest in your mutual fund, and it was 1%. Only 1% of the managers actually own shares of the mutual fund that they manage. And the question what the follow up question was? Why is that? You know what their answer was, we can get a better return elsewhere.

Axel Meierhoefer: 8:46

Yeah. So I wouldn't be surprised if the third question, why do you think about that is that they see themselves as more of an expert than what the mutual fund can provide?

Unknown: 8:57

Yeah, they're exactly. They know, they're going to be underperforming all the like you pointed out 20,000 mutual funds, a sea of five or 6000 companies to buy, they all own the same companies.

Axel Meierhoefer: 9:09

Yeah, exactly. I mean, I'm also a little bit allergic with rating agencies, because I'm the only stock just to full disclosure that I own is Tesla. And I'm a big fan of whatever you're doing with your money. It's I mean, even though the majority of my money and the money advice that I give to other people is in real estate. But you want to have some diversification. If you say I want to use value assets, that's what I would recommend to have some diversification within that. But when I looked in it, I found out that Tesla is like the sixth or seventh largest portion in the s&p 500. But the rating by both Moody's and s&p is John Gray, until like I said, what are their criteria? Right? So I'm the kind of guy who reads up on that and I find out okay, the criteria may accents, what triggers a rating agency to actually change the rating. And I couldn't figure it out. So I asked a few friends and I actually happen to have somebody I follow in I know in Santa Barbara, and she was actually working for Moody's. And she said, Well, it's really easy. If you want, for example, to issue stocks, or you want to issue debt, or you want to issue bonds, you get the best possible rates and the best possible promotion, if you get a good rating. Now, to see what the pricing should be for either one of those, you go to any of the rating agencies and say, Please do an evaluation of our company and publish the report. And obviously, you have to pay for that. And because Tesla is no debt, and would never ask them for that. They were obviously junk grading when they started 20 years ago. But you know, so finally, that was such a way for people. In the last, I think most of this year that they finally convinced they really shamed actually SAP giving them you know, but we don't want to waste your time on the stuff that we learned from to not do it anymore. Tell us a little bit about.

Jaden Sterling: 11:10

Well, the software is designed to do the heavy lifting for investors, we have our patent pending currently, for the algorithm that we created. The algorithm essentially looks at fundamentals, financial indicators, as well as technical indicators and evaluates the company based on those, we have a ranking system from one to five. But the important thing to know is that once we look at the software is one of those tools to to give the investor confidence to buy stocks, that's the key and we post our we post our returns right on our website. So you can see our returns over the sectors that the stocks are listed in for the previous 30 days and the year. And we're always tracking between 80 to 130%, above those averages. So and that's above those sector averages. So we're proud of what we've created, we know we've created a really powerful tool for investors to confirm what their gut is telling them about investments. But I want to bring it back to because I know your your expertise is real estate in the early 2000s, I build a portfolio of 125 properties 12 and a half million dollars in real estate. And I did it through using my stock portfolio. And let me tell you how I did that. I took my IRA and put it up as collateral to do deals. And I would say to the investing bank, look, if I buy this eight unit apartment building and do such and such upgrade, you know, we've replaced windows, we increase the rents we did all that. Can I have my IRA back? And they said Sure, no problem. So that's how I ended up doing many, many deals with the banks and US in the early 2000s. In real estate, I mostly did apartment buildings, mixed use properties and commercial buildings.

Axel Meierhoefer: 13:02

Before you go on Jaiden real quick, can you also mentioned the percentage that you could use as collateral of your IRA? Because most people don't know that you can even do that let alone?

Jaden Sterling: 13:15

Well, it depends on the value of the property that you're buying in the value of your of your IRA or Roth IRA. So it really depends on the value of the asset, what you're purchasing, because they still want, you know, 30 or 40% down,

Axel Meierhoefer: 13:28

ya know, I understand that but I have seen a few people actually apply this because they had either pretty large amounts in IRAs or 401 case, especially when they were basically exclusively stocks, even though the stocks were spread in mutual funds or whatever, that most of the lending agencies said we are we willing to give you like 70 or 75 or 80% of the value at the day that it goes basically pledge because for one, they obviously want to cover for any fluctuations. But also, I mean, I think that's a pretty common thing, if I my studying is correct that stocks in general can get somewhere between 70 and 80%. collateral value, right? That's correct. Yes. So I just wanted to put that in. It's not if you have like an IRA 450,000 It's not 100% of that number is gonna be your down payment.

Jaden Sterling: 14:17

Correct? It depends on the lending institution, what their requirements are, you have to check.

Axel Meierhoefer: 14:22

And that yeah, obviously you're right. If you do like, million dollar place, and it needs 30% down and you have 200,000 You need to have the restaurant somewhere else, obviously. Yep, correct. Go Yeah, so please continue.

Jaden Sterling: 14:34

Yeah, so there's ways to work with your equity portfolio in order to help purchase real estate and or make improvements you can borrow against your equity portfolio, it's called margin. It's tax deductible. 100% of the interest expense is tax deductible. So you don't even have to liquidate your equities if you're wanting to make capital improvements and buildings and refinance them later on. So there's so many strategies that you can Combine your stocks with real estate if you're interested, it's one of the most powerful tools I've ever seen in terms of buying real estate, I even offered a guy he had a 21 unit apartment building that he was selling. And I offered some zero coupon treasury bonds to buy this because so zero coupons are at a deep discount to their face amount. So for me to buy, let's say 100, back then in early 2000 100,000, face amount of bonds would have cost me $50,000. And interest rates did nothing but dropped during that time. So he would have made a fortune on those bonds. He was too skittish. He didn't take the deal. But there's ways to work within investments that can really help leverage a portfolio without coming up with a bunch of cash.

Axel Meierhoefer: 15:45

Yeah, exactly what I think you make an excellent point. And it goes in my view. And I would love to hear if you agree with that, if you think about that road that you spoke about, right? That journey that people take, and whether they start out as a victim or start out with a creative mindset and whether they immediately have a tool like us and advice from people like you and me or not, what I'm finding is if you, for example, have a job, that normally w two job and you have some expendable money left at the end of the month, or if you're smart, and you're putting 10% or something like that away, pay yourself first and then do it your racks of expenses. Either way, you're using this money for an investment, let's say you put it in an IRA a 401 K in your software system to build a stock portfolio, you have worked for that money, right. And so I believe it's important for people to realize there are these different options. And that's part of why we do the show is to say, okay, so you can work, for example, for some of your money with Jane, and he helps you to invest it, to grow it and make profits. And then you can also use it to make it work for you, instead of you being the only source of work that generates new money. Right? So this bigger concept of how can we use the money that we once made and decided to use for investment in many different way. So that ultimately, what we call reaching the time freedom point is actually where you only let money that you want to make work for you and you don't have to really work anymore, right? So once we agree with that overall concept that finding ways whether it's through stocks or real estate, or crypto or whatever other interesting stuff, you've come up with NF T's and so forth, to make your money work more than once for you.

Jaden Sterling: 17:33

That's right. I love that point. Axel make it work more than once for you. You can do that in the equity market first double your money is not difficult to do. I just did it last week and a company that our software pointed out to me and I thought okay, now's the time to buy it. I checked in with my gut, doubled it in three trading days. So once you have some money growing for you actually working for you, rather than you working so hard for it, then you can look at okay, what's my next step with this money that I've just created? You know, this pot of money that I've that I've earned through the equity markets, it might be real estate, heck it might be you're going to invest in an oil and gas venture who knows right? There's so many amazing investment opportunities out there for for investment dollars. But the thing that most people have to understand and get over is this idea of fear around taking a risk axle. I don't know about you, but I feel like I'm like the fear Terminator. I'm out there, you know, ninja style, knocking out people's fear, because that's the number one thing that I see people are so afraid. They're like, Oh, I keep hearing the markets gonna go to zero, it's gonna cry. It's like that is such a bunch of baloney that narrative is to keep people out of the equity markets, keep them out of real estate, afraid to invest their money, I just I really want to drive home the point that risk does not have to be scary, risk can be rewarding. And it can be super exciting because you're finally getting your money to work for you. Most people don't understand that concept. axle. Most people, you know, know how to work for money. They've been told from an early age, go to school, get a good job, and work. And that's what our whole society is built on is the worker bees out there building up companies for the CEOs and the shareholders. So I help people shift their perspective and become the shareholder, have everyone's work, you know, everyone's everything that they're doing and contributing to build up a company. All you do is figure out what's the right price to pay for an investment. Because at the end of the day, you make money when you buy not when you sell and most people that concept blows their mind. Even my brother was a realtor back in the 90s, early 2000s. And I told them about that and he said I don't know what you're talking about when I sell a property. I get money back I said yes but it depends on what you paid for that property, how much money you get back?

Axel Meierhoefer: 20:04

Yeah. And that's, that's still true. Yeah. And it's true in real estate and other things, too. I like to use a picture that comes from this original, like, at least when I was little, we always, you know, had these stories about, like, you had the angel on one shoulder and the devil on the other shoulder, and they were kind of talking and hurt years from there. So for risk, and I totally agree with you in the importance, I've always said, risk needs a guardian. And the guardian for risk in my philosophy is discipline. Right? So if you go and say, Okay, take any number, let's say you have$10,000, then your guardian should help you and your gut in your philosophy should help you to decide how much do I put in which category I like, for these kinds of things to have like three, the number three seems to be an interesting number in that context to say, what do I absolutely don't want to lose and be content with not making the maximum profit, which 1am I in the middle category, willing to basically be a little more adventurous, but still try to keep it as much as I can. And then number three, that's the kind of money where I have huge potential double my money in three trades. But I also take the risk knowingly, that I could lose it if something goes wrong. And I think this is this is exactly black and white, the way I describe it, but this guardian of discipline, I'm sure is much more important when people work with you, Jay, and every other day, you call him and said, pot number three just doubled again, and put number three just doubled again, to be disciplined enough to say, Okay, why don't I just throw everything in? So, yeah, and to me, this comes back, I've been preaching, if you put my name in Google, you will find how many things I've written and spoken about balance, right. And in a sense, the discipline and the risks is kind of a form of balance. And I think that heads, you know, maybe I wonder how you express it when you do your ninja stuff to actually put risks in a certain frame so people can relate to it. How do you do that?

Jaden Sterling: 22:22

Well, you know, I was thinking about you brought up balance. And the thing that's most important with balance is the inflection point at which two things are balancing. Right. So that point that allows for something to be balanced is the focal point. And my focal point is a question I asked myself each and every day is how good can I stand it?

Axel Meierhoefer: 22:47

Yeah, that's what I mean by discipline, right? Like, if discipline also says the little, if you want to call it discipline, the age that says, Hey, Jay, you need to sleep well sleep or support. If you're constantly afraid, you won't sleep well, your life will be miserable, just for potentially double the next trade, or the next to trade. That's what I would say my words, how much can I stand? Or how little do I want to stand?

Jaden Sterling: 23:14

Yeah, exactly. And to your point earlier, actually, this one trade three trading days, the money doubled. So it was one investment that I made. And in three days it doubled. So that's very common in our world and what we teach, it's funny, I had a student just reach out to me this morning, and he said, I did a trade the Sterling he called it the Sterling way, I love that because he said I doubled my money. And I pulled out my original investment. And that's what I teach. As long as you're pulling out your original investment, you have no risk at all the risk is zero at that point, and the investment can continue to grow.

Axel Meierhoefer: 23:48

You have probably heard all kinds of jokes about you know, how much they value you or how much almost server Do you have? Or how many pallets Do you own and stuff? Yeah, for sure. It's still really good money to have that last name is probably not the worst thing. Right? Like, fallibility. Yeah, for sure. I'm from a long line of sterling. Yes. Okay. Now, can you maybe to make it a little more, you know, understandable, maybe or transparent? Can you give us an example. I mean, you mentioned your own example. But when we look in a little bit longer term, because our audience is no one from me and from other people in real estate or similar investments, to have longer time horizons partially to get to this time freedom point I mentioned, but also because getting your money to work and then generate passive income, whether it's through selling or dividends or whatever other means, or like in our case, we have these performing properties where you ultimately they just get paid off because the tenants either pay off the mortgage or you put some future profits in to pay off the mortgage and then They just perform. So how would like somebody who says, Okay, I want to add as part of my diversification, some of what's really what they need to know. And secondly, how would that look like if somebody came and said, okay, like, I have literally a client who came to me and he said, Okay, I don't want to work anymore, and 10 years from now.

Jaden Sterling: 25:22

Awesome. So you would say, great, what are you doing right now with your money? How are you investing your money, you'd want to look at where someone is, and take them to where they want to go. Right? Yeah, so partly of where most people are is now especially with inflation, we're seeing very little disposable income. And that's the tricky part. Because, you know, we saw a huge run up in the real estate market. And for a lot of people, it's making real estate much more expensive with the raising interest rates. Currently, they're talking about rates hitting 8% in the US by the end of this year. That's a big jump, big several 100 basis, point jump. So I would say to that person, start with the base of your equity portfolio by dividend paying stocks. And then what you do is you reinvest, let's say, for example, you find a company that's I own shares of a company that pays 13% annually. So every month I get a dividend, I reinvest that dividend. And then I do an advanced strategy called selling covered calls on my equity position, which means I get extra income each and every month. So as long as the stock moves sideways and or slightly down, it doesn't get called out of my portfolio, and I keep that extra income, I add all that to my base, and the stronger someone's foundational base is financial base, the easier it is to achieve a goal like retiring in 10 years. And secondly, I would say to that person, do everything you can to pay down all of your debt. We have a crisis axle right now in the world, it's a global crisis, more so in North America. And that is two thirds of most people are in debt, which means they have a negative net worth. So their debt is more than what they have in terms of cash or equity or position. So I'm telling everyone, especially in this high interest rate environment, as rates continue to go up, you got to pay down your credit cards, you got to pay down your lines of credit, all that has to be paid off your vehicles, you know, vehicles are so expensive now to everything has gone up astronomically. It's also why your show and what I talk about in terms of being an investor is key and critical during this time, because you have to now outpace inflation, right? Exactly, yeah. And sitting in cash or putting your money under the mattress isn't going to work anymore, that just doesn't work. You're not you know, we're going every time we go to the grocery store, you're seeing prices skyrocketing, and food is getting out of control, heating, energy is out of control. All of these sectors are hitting us all at once. And it's going to take quite a bit of money to get through this. So we have to let people know it's imperative now more than ever invest your dollars in order for them to grow. Because you have to do your best to outpace inflation.

Axel Meierhoefer: 28:19

Yeah, I've totally with you on that. And you're right, it's definitely gotten harder in the real estate world. And I think also in other places, especially for anybody who has typically a mindset of longer term investments, because right now the trajectory is to less and less performance. And I mean, if you listen to Jay Powell, that's actually the stated goal, right? Like we're doing what we're doing, because we want to make your life miserable, both as an investor as well as as an employer, as well as employee to get to 2% inflation. Now, whether that's realistic or not, it's not really important. The fact is, that's the stated goal. And the actions are being taken. Actually, by the way, the 8% has been temporarily reached already a few weeks ago.

Jaden Sterling: 29:05

So can you imagine so if the 8% is reached, the qualifying rate is going to be like more like nine or 10.

Axel Meierhoefer: 29:11

the statistics show that the applicate number of applications is like totally in the dumpster, right? Because either the application doesn't even make it through the first hurdle. Or people say, you know, I looked at this house six months ago, like, especially for owner occupied, I looked at this house six months ago, and had a bank calculate what my mortgage payment would be. And that came out to be like, let's say 2100. And now that the house is not even more expensive, the same payment is 3000. There's no way I can pay this. Right. So that has changed the whole environment. And I think you are very right. And I agree with you that the our shows and podcasts and stuff are important in that context to say there are times to really put everything that you have into investment opportunities. because they're called opportunities, but then there are also times when the environment is just not very conducive for certain investments to do. Who are you have to have this guardian of discipline that you have really trained so that you can maybe when you have some money, should you have some money, you can maybe use that and be more on the risky side, because extremely volatile market, I would say is, at least my philosophy has to tell you that the risk is increasing, right?

Jaden Sterling: 30:29

And well, and I want to speak to a volatile market, because that's the only market where you can actually make money in if the market moves sideways, like it did the whole decade of the 90s, which is when I start I started in the business in 1989. The entire decade, the 90s, the market moves sideways, we had high inflation, high interest rates. And the thing is, this market is fantastic. Because on the equity side, we're down 35%, year to date. So there's huge we've already had people are talking about the correction, we've had the correction, we had the correction and 2020, the market was down 36% In a period of six weeks. What did all the big companies do? They went in and bought their stock back. Do they all have crystal balls? No, the whole system's rigged. They are in on it. They knew what was happening. So as an investor, you have to understand the market is rigged against us. But it's rigged to go up.

Axel Meierhoefer: 31:23

Absolutely. I agree with you on that Jade. And the thing I consider RESNA not just a matter of the pure number of overall improvement in like something like the NASDAQ or the s&p or stuff like that, or the Russell, but also how much attention do I need to pay? Right? If I go and have a conviction, like in my case to say I'm investing in Tesla for the admission? Yes, I ultimately also want the investment long term. And I mean, really, like 10 years long term to be profitable. And I'm very convinced it's definitely a 10x investment. And now it's probably more like 50 It's a better quite a bit. Yeah. But what I see there, even in this long term, no, I'm not constantly throwing money at it. But if I wanted to really take advantage of the volatility, I really would have to be much more involved, or have somebody like Jane be involved on my behalf. Right, but well,

Jaden Sterling: 32:20

or you just set limit orders. When you buy a stock, you set the sell limit order at what price you want to accomplish. And then you don't do anything, it just happens automatically.

Axel Meierhoefer: 32:28

I know. But that's then the order is executed, hopefully at some point in the way I want it. And then I have to pay attention again, right. It's not like I buy Tesla every month for $500 or $1,000, or $10,000. And just let it ride. And there's a new game. I don't know if you ever heard about relatively famous, but sadly that German guru for the stock market. And he said the best thing you can do is be convinced or let your inner guidance tell you what you really believe and invest the money that you can afford in those stocks, take a sleeping pill and wake up 10 years later and reap the benefits.

Jaden Sterling: 33:03

Yeah. And back in the 90s and early 2000s that work that buy and hold strategy. But there's companies like Coca Cola, I owned it for 15 years for 10 of those 15. It moves sideways, it did nothing, it stayed in the 50 to $51 range for 10 years. So you also have to be aware that because of the volatile market, if you take a little more interest and a little more action with the portfolio, you can make a lot of money in this equity market.

Axel Meierhoefer: 33:32

I'm so grateful that you mentioned it then put it that way. Because I think that's really the kind of like the secret in a way to say okay, it's not the news that you hear in the mass media who talk to make room for the stock market right now they talk doom and gloom for the real estate market last week, they talk doom and gloom for the crypto market if you really look at okay, what are kind of doom and gloom for gold and silver, by the way, as well. So really, a lot of things, commodities haven't been that great either. So if you look at the media, they basically have now played every market is for being doom and gloom. But when you really look closer, and I can say this for real estate, and I think I just heard you say it in kind of similar words for the stock market. That's true if you just throw money at it and don't do with it. But if you pay attention and dedicate a certain amount of your attention to it, then you can actually take advantage of the ups and downs. And that's actually where the money is made. So I think that's a super important message that it's not what everybody is doing. It's where can you actually find the opportunity and take advantage of it and how does it fit? You call it inner guidance, I would say how does it fit into your balance between risk and discipline? And as long as you do it that way, and maybe have a tool like your software to help you find out what actually are the places to put the money then you You shouldn't have any issue to sleep well and still become successful with your money

Jaden Sterling: 35:04

you're bang on. And you have to remember, I've known this for 34 years as a professional investor, that the markets will always climb a wall of worry, right? So, as long as this narrative is out there, you're going to make money. That's what's so incredible about this, that it's such a disconnect between main lamestream media's narrative, and what's actually going on behind the scenes, there's a lot of money to be made. So I think you're right, someone can navigate or work through that process of discipline, and returns. And as long as you're disciplined about your approach in anything in life, you're gonna get great results.

Axel Meierhoefer: 35:43

Absolutely. I have one more question. And then I want to ask you that typically two questions I asked everybody that comes on the show, but I have one more question. And that's, especially for me as not really an expert in the stock market or stock investing. You know, I mentioned Tesla, but I know a lot of my friends who have other interests and other convictions. And one particular friend can't wait when SpaceX finally goes public, because he wants to desperately invest in that. But what I'm finding every so often is that there seems to be a massive disconnect, really, like a foundational fundamental disconnect between what a company is doing, whether it's their quarterly results, their annual results, their sales, their profits, that and all those kinds of things. And the reaction to all of that by the stock market. And I've seen it go in both directions. But what I find the most crazy and I'm really curious to maybe learn from you if there's some kind of explanation that somebody like me can understand, how is it or who is actually turning the knobs, so that what the company really does, as a business seems to be sometimes completely disconnected. And I can take current examples, but I still remember that Amazon was for years and years and years accused to not make a profit, and therefore they're supposedly not worth anything, right. And so these kinds of really massive disconnects, and almost always turning the end out to be Copely defaults. But I don't I wonder if you have an idea of you can explain to the audience, sure. Where does massive disconnect come from?

Jaden Sterling: 37:20

Yeah, so it's capitalism, the reason most people set up incorporate companies is to use them as a flow through losses. And in the US, it's quite common for a company to not make money for a long time, so therefore, they don't pay taxes. So there is a disconnect between revenue and earnings. And I see it now in food companies, for example, there's a company up in Canada here called Empire foods, they own some of the largest grocery stores in Canada. Well, their revenue on a quarterly basis is outpacing their market cap, revenue. Let me say that again. quarterly revenue, remember, you're talking about how high priced food prices are at the grocery store, they are printing money, these grocery stores right now, these big, big companies. So there's always going to be a disconnect, it will never make sense what the stock price does versus how well the business is doing. That's why you actually have to look more at the fundamentals rather than the financials, and also the technical indicators. That's why we take all three into consideration. Charts speak the loudest, you have to understand what you're looking at when you see a stock chart, and some SMA, two hundreds and simple moving averages, what that means it tells a story in relationship to the stock price. If the stock is above all those averages, it's going higher. It's that simple. And then you look at the fundamentals, which is what are the insiders doing? Are they buying or selling their stock? I find that insiders are almost 98% bang on when they go to sell their stock. Why would that be their insiders, they know what's going on? So then we look at other indicators in the fundamental space to see exactly is there interest in this stock, I don't put any credence on what analysts say about companies because you talked about it earlier, they're paid to speak, you have to remember that they're literally paid to speak. And they're going to speak in terms of how much they're paid. It's that simple. And they'll all say the same thing. No analysts will ever stick their neck out. They're all pretty much saying the same thing about companies. So that is why we go right to our intuitive guidance. I call it intuitive investing, we go right inside and say, Does this make sense to buy shares of this company right now and then decide right from there. When I bought real estate at the end of my career, I got to the point axle where I could stand in front of a building and if my body moved forward, that meant I should buy that property. It's good for my portfolio. If my body moved backward, it meant this is not right. And I would walk away from the deal. This is before I even looked at any financials, any numbers ran any spreadsheets, I let my body weigh in. And if we can tune into that, and we're not taught this in school, but there are some people out there talking about this in books, but who reads books anymore? Right Axel?

Axel Meierhoefer: 40:22

Well I still read books. No, I only read them in a different way. They're now digital. But you know, or sometimes audiobooks. But no, I think it's important to keep reading. The thing about it is that, you know, I think, I suspect you would agree there is a little bit of a component of an I'm hesitant always to use the word, but there is a component of wisdom that needs to be acquired, right. And there is a guy named near Fleming, who was once challenged to come up with a definition. And his definition for wisdom is the sum of knowledge and experiences, right. And so you can early on in your life, acquire a lot of knowledge, but you just have to have some time to apply it or experience, what it does and how it works and stuff like that. And that's what I believe we ultimately, as we get older, we see, and that goes to kind of like that what you call inner guidance, wisdom, I would say is to be able to really find out I can trust my gut, I can trust, this combination of what I know, and what all these experiences over time have taught me to know what's right or wrong, much better than some person who claims to be able to estimate how a company performs when they basically talk to the CEO three days before the quality results or something like that, right, so. So good, I want to thank you for giving us a little bit of an insight and how we can do this. And especially I really appreciate this great building the bridge between stock market investments and then using it for example, as collateral or as a bridge to future real estate investments. Now there are two things I always asked every guest at the end of an episode. The first question is if you could meet anybody, current or past, who would it be? And why?

Jaden Sterling: 42:16

If I could meet anyone current or past?

Axel Meierhoefer: 42:20

always wanted to meet who would that be? And why?

Jaden Sterling: 42:23

Creator, I'd want to meet creator, the initiator of everything that we around us. That's who I'd want to meet. And I'm sure I will at some point when I do pass.

Axel Meierhoefer: 42:35

Yeah, then you will know If it's actually a simulation or not, right.

Jaden Sterling: 42:38

Right, then I'll learn if it's a simulation or not, which I think it is a simulation, so called more and more. Totally everywhere every day,

Axel Meierhoefer: 42:50

right? And then the second question is if you had a time machine, and you could go forward or backwards, you know what, you know, you're just not allowed to change the time space continuum, as they always had in Star Trek, where would you go and why?

Jaden Sterling: 43:03

I would go back to the beginning of time, and I would see exactly how the Earth was created. And I would see exactly how powerful human beings are. Because we've been lied to about so many things axle in our lives, so many things. And I am a truth seeker. So I would want I want to know the truth.

Axel Meierhoefer: 43:24

Okay. And then you can do the whole, however many billion year journey to see how that all came together. Yeah, that's good. All right. Absolutely. Well, Jen, thank you so much for spending time with us and educate the audience about stock investing. If people say, hey, you know, I'm one of those people who doesn't have a whole lot of disposable right now. So real estate is maybe a little bit too much at one at a time. But Jaden had a good point. How do they get in touch with you?

Jaden Sterling: 43:51

Sterling stock picker.com Just go right there Sterling Ste R L I N G stock picker.com. And they can email me right through the website.

Axel Meierhoefer: 44:02

That's very good. Thank you. So we will put that also in the show notes. And then anybody who wants to find it can find it there as well. All right, Jason, thank you so much for being on the show. It was awesome. And I learned a lot and I'm sure the audience had a great benefit from listening to how we can combine our investing with stock market investing.

Jaden Sterling: 44:22

My pleasure. Thank you, Axel.

Axel Meierhoefer: 44:24

Thanks for listening. And I hope you enjoyed today's episode of the The IDEAL Investor Show more info and the links we mentioned during the show in the show notes or you can go to our website at Idea wealth grow a.com and sign up for the Apple podcast link. And if you'd like to talk to me sign up for a strategy call. Hopefully you want to share what you learned with your network and bring more people in we're really eager to hear your comments and until next time, be well stay safe and ciao.